Culture as an Influence on Fashion

Culture as an Influence on Fashion

In the diverse realm of fashion, where creativity intertwines with identity, culture emerges as the primary source of inspiration. From the bustling streets of Tokyo to the vibrant markets of Marrakech, the influence of culture on fashion is a captivating narrative that weaves its way through the fabric of our global society. In this exploration, we delve into the profound impacts that culture exerts on the fashion landscape, both on a global scale and within the intimate tapestry of local communities, with insight from Owner, Saree Draper and Stylist Diana Rawlings.

At the heart of global fashion lies a rich array of diverse cultures, each contributing a unique thread to the industry’s fabric. Traditional attire from various countries often finds itself reinvented on international runways. Renowned fashion houses have drawn inspiration from the intricate embroidery, patterns, and designs of various cultures, showcasing the fusion of traditional craftsmanship with modern design aesthetics.

In cultural anthropology, the exploration of dress and fashion has emerged as a multifaceted field of study. Rooted in the expansive discipline of anthropology, which investigates humanity in comparative contexts, dress research is an integral facet. Embracing the inclusive term "dress," scholars recognize its dual role as both a utilitarian body modification and a profound form of expression. Contrary to the notion of fashion as a product of Western capitalism, anthropologists illuminate the global fascination with evolving dress styles, drawing inspiration from local traditions and distant influences, constantly shaping the ever-changing landscape of fashion. 

Over time, anthropological studies of dress have evolved, transcending traditional boundaries, and now encompass aspects of material culture, consumption, performance, and global commodity circuits. This research signifies the dynamic interplay between culture and fashion, unraveling the threads that weave societies together across the ages.

While the spotlight often shines on international fashion capitals, local communities around the world continue to shape the industry in profound ways. Take, for example, the African influence on fashion. African prints and textiles have not only become a symbol of cultural pride but have also permeated the global fashion scene. Designers like Stella Jean have seamlessly blended African aesthetics with European silhouettes, showcasing the beauty of cultural amalgamation right in our own backyards.

“Roman by way of an Italian father with a Haitian mother. I represent an intersecting point between two seemingly opposite cultures. It is a cultural distillate, and a cross-border fertilization project, that I narrate through fashion, which I understand to be a tool and not solely an aesthetic landing point. Fashion is a powerful international megaphone that allows beauty to make a pathway in the viewer, a pathway that, for me, transforms into a channel of integrationist contamination. A collection is more than the sum of its garments; clothes can speak louder and in a more incisive manner than many words, somehow managing to ignite cultural fabric. Multiculturalism is the gateway to social development. The meeting of cultures, and the relative inclusiveness, is an irreversible choice to this very day. The point at which we could decide whether or not to deal with others different from us has already passed; the others are already part of us,” Stella Jean wrote.

A similar blend of culture and fashion exists in Birmingham’s own backyard through Diana Rawlings, Owner, Saree Draper, and Stylist of Draped2Nines. Featured in Magic City Fashion Week SZN IV, Rawlings curates art as a Saree Draper who ties her cultural roots to her styles on the runway.

"In my creative process for styling and draping a saree, I first look at the fabric’s texture, weight and how it moves. Then I consider what type of event the saree will be worn to and time of year (or season). Finally, I marry the client’s personal style with how they would like to be perceived— for example, they may generally prefer to dress conservatively, but want to exude a bit of “edge”… that’s where I come in and put the final look together.. many times the look just “comes” to me in a feeling… almost like a whirlwind of inspiration that materializes as a picture in my mind," Diana said.

"The culture I’m born from and the culture around me influences my unique, personal view of style," Diana explained. She continued, "I draw not only from my Indian cultural background, but also current trends in India and America, my personal outlook, and my knowledge of what types of Indian regional saree drapes are appropriate for the environment or an event."

Emphasizing the interconnectedness of her identity and fashion choices, Diana's words echoed a deep understanding of the intricate balance between tradition and modernity. With each drape of the saree, she weaved together threads of heritage and contemporary influences, creating a harmonious blend that resonated with her individuality.

"Blending cultural experiences and current fashion is how a unique style story is developed. It’s important to call it a story because culture reflects history and fashion is ever-evolving," she continued,"So at any given period in time - the crossroads and how much I dip into each of these elements are evident in how I’m styling or draping a saree."

The intersection of her roots and the latest fashion trends painted a vivid picture of her journey as a stylist, capturing the evolution of her unique style story.

"I believe that no matter what type of creative outlet you have, you must dive into who you are as an individual, and where you come from. Lean into your identity, and even if you’re not fully knowledgeable about your cultural background, the process of discovery can be key to authenticity in your unique art form," she advised.

In those moments of reflection, Diana's words became a guiding light for aspiring artists, encouraging them to embrace their heritage, explore their identity, and weave their own narratives through the canvas of creativity.


As we explore these diverse facets of fashion, it becomes evident that culture is not merely a muse; it is the very soul that breathes life into the garments we wear. The fusion of global inspirations and local traditions creates a harmonious blend of innovation and heritage, reminding us that fashion is a celebration of our shared humanity, woven intricately with the threads of culture from around the world.

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